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Many people do not have their own web site at the time of domain name
registration or simple don't want to use the domain immediately and
therefore only park such domain * Like any trade name, logo, or brand name, your domain name is an integral part of your corporate identity - it should be something customers and businesses can recognise, remember, and positively associate with your services or products. * Security - Once registered you have secured your business name, product or service for the Internet - Once registered it's yours for good! * Your Domain Name is a powerful marketing tool. Promote your Domain Name on your business cards, letterheads and marketing material. * Avoid cypersquatting. Cypersquatters are people that register Domain Names and approach companies with the intent of making financial gain out of selling the registered Domain Name. * Your domain name is portable. It is independent of your ISP, hence your web address and e-mail will remain constant wherever in the world you may venture. * Submissions to search engines - Some engines are reluctant to list a site without a domain name.
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