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Internet Marketing

The purpose of business marketing is to convert strangers into clients but that's a heck of lot easier to say than to do!

Most of us have more than enough technical skills - skills in whatever products or services we offer - to do the job. But very few of us have had formal marketing training.

Consequently we spend most of our time on the technical stuff - which often has very little to do with our business success - your success depends on your marketing, not your price or service. Even if you have the best product or service in the world but nobody knows about it you simple cannot concert strangers into clients and thus making money.

Normal small businesses don't have the money, time or patience to invest in proper marketing campaigns - so we don't. But we don't do any other marketing either! And that's a real problem for most of us because marketing is expensive. 

In fact, marketing is unfair towards nearly all small businesses in the sense that they are not only overwhelmed by the millions that big corporations invest into marketing, but also because nearly all big marketing websites and printed media are owned by multi-million rand organisations.

The big corporations pouring million of rands into marketing and with such advertisements not only reach a very huge market, but also convince the customers that their product and/or service is the best and cheapest.

This leads to an interesting trend where they loaded their prices a lot to cover the huge marketing expenses and still earning a good profit while customers believe that the much cheaper products or services from smaller companies are of poor quality due to the low prices.

The results of this is that those small businesses that actually spend money into marketing also have the problem to convince customers otherwise and therefore got far less response from their marketing campaigns.

Ultimately their income is much lower and they therefore have less money to spend on marketing and far less confidence in the results that only make the situation even worst.
  
  

We have a solution for those problems.

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When the founder of SA Internet News Group started a computer business from scratch some years ago he faced a few challenges such as that he is 100% deaf and after 7 years without permanent employment also without any capital or support.

With advertising rates such as R25 000 for a banner on only the main page of a big website he did some research and found that nearly all such expensive websites belongs to only a few big media organisations.

Realising the tremendous marketing potential of the internet he was not willing (and not able) to pay for advertisements that only made such big corporations even richer well knowing that they don't gave a damn whether advertisers got value for so much money or not.

He therefore decided to utilise the two most powerful aspects of the internet to create his own marketing group. Those two aspects are the powerful marketing abilities of the internet as well as the easy of co-operation.

Market IT is the result of this and very unique in the context that it's a total non-profit operation, aimed to generate “income” from commercial advertisers and plough it 100% backs into further marketing and promotion.

With this concept we created a snowball effect where more advertisers lead to more money available for marketing which will ultimately leads to more visitors, more advertisers and therefore a constantly growing marketing group.

Due to above you can rest assured that your marketing money will not only provides you with the best results what we can generate, but we will also use such money to further promote the group and our advertisers.

Interested in online internet advertising at very, very low rates?  
Visit
www.internet-advertising.co.za

   

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