The Webtrolley website is
owned and operated by SA Internet News Group. The operation and goal of the Webtrolley
website is easy to understand and benefits both the seller and the
retailers as the sellers of the products and the visitors that visit the Webtrolley
website.
It is a known fact that Online items should be much cheaper due to the
savings of overhead costs such as:
1) Rent of storefront
2) Additional staff and related expenses
3) Big stock outlets
4) Storefront equipment
But the savings that they do make with all of the overhead costs is
cancelled out by high Internet Advertising fees.
Not many sellers can afford to join one of those big Internet Advertising
groups with the high Advertising fees. Because of this their
website lacks the Marketing power they need to reach the online public to
sell their products. So their low prices don't really help that much if
they can't reach their target market.
We realised right from the start that Marketing is the power behind every
successful business. It doesn't help if you have the best product on the
market that is inexpensive if it is not advertised properly.
We know that Marketing is expensive and that a handful Big Corporations
owns nearly all of the newspapers and big websites. We know that if you want to
make a success of your marketing it depends on two well known, that is
dedication and enough marketing money. If these two facts are put together
then your marketing will be a success.
However, the problem is that most online businesses don't have either
the dedication towards marketing or enough money available but there is a
solution.
We have created our own Marketing group that consists of well over 70
active websites and we operate it as a total non-profit operation. The Webtrolley
website is part of this group and offer the opportunity to a
few different online stores to
sell and promote their products at one website for a small monthly fee.
The combined fees are used to further promote and advertise this website
to benefit the participating online stores even more. The amount of this
fees and the marketing power of the whole group is significant
enough to reach a relative large market and many different industrial
sectors. The low individual fee in return
helps those Business to keep their prices low and therefore also benefit
the consumer.
It's a win-win situation both for the customers and businesses.
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